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About This Blog

I have created a travel blog about Scotland because I believe the Scottish economy has something unique to offer the world. I will be breaking the blog into four categories which are seasonal activities, Instagram profiles, money saving tips and to close the blog I will publish a series of travel tips.

The following blog has been created for an assessment whilst I am studying at the University of The West of Scotland. The assessment for the module Digital Marketing is broken into three parts which are as follows:

1. Create a marketing and distribution plan for my chosen blog.
2. Publish four posts on my blog.
3. Use Google Analytics to analyse the marketing and distribution plans success.


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